ADRA @ Work
South Asia
Summer 2010
INDIA: ADRA continues to implement the Advocacy, Communication and Social Mobilization (ACSM) project for TB control in India’s Bihar state, an initiative launched in October 2008. This campaign uses innovative methods, including the use of bicycles, rickshaws, and even elephants, to broadcast TB-related messages within hard-to-reach areas as a way to raise awareness about the deadly disease among the country’s poorest populations.
BANGLADESH: In flood-prone areas of central Bangladesh, ADRA is working to reduce extreme poverty by improving disaster preparedness and strengthening community resilience against the massive floods that inundate the country every year. By its completion in 2011, the Empowering Flood-Prone Poor Communities (EFPPC) project will have directly benefited more than 2,000 residents in the communities of Poila and Chakmirpur located in Manikganj district, and indirectly benefited nearly 50,000 others.
SRI LANKA: In southeastern Sri Lanka, ADRA is giving residents of Ampara district improved access to clean water by connecting them to an existing water pipeline. The Pottuvil Pipeline (CUPP) project is benefiting nearly 1,500 households and 60 public places, including schools, health centers, community centers, religious places, and government departments, improving the lives of approximately 5,000 people.
VIETNAM: ADRA is working to improve the social status of ethnic minority women in the country’s mountainous Cao Bang province through the three-year Literacy Class Empowers Ethnic Minority Women (LICEEM) project, whose main goal is to reduce illiteracy rates among more than 1,500 people belonging to ethnic minorities in the region. This initiative also aims to reduce gender disparities in basic education.
CAMBODIA: To help Cambodia’s youngest children improve their odds of succeeding in school, ADRA launched the three-year A New Day for Kids (ANDK) project to help parents and caregivers develop a supportive environment for their children in preparation for their first year of primary school. This project, which is being implemented in the districts of Kravanh and Veal Veng in the province of Pursat in western Cambodia, will benefit an estimated 3,600 adults and 1,800 children under the age of 6.
